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An Open Access Journal

Table 1 Categories for airline characteristics

From: Airline Facebook pages – a content analysis

Characteristic

Categories (number of airlines)

Source

Geographic region

Africa (12)

Asia and the Pacific (66)

Commonwealth of Independent States (18)

Europe (67)

Latin America and the Caribbean (19)

Middle East (16)

North America (34)

United Nations, expanded

Income group (GNI using the Atlas method)

High income – \$12,476 or more (135)

Upper middle income – \$4,036 - \$12,475 (67)

Lower middle income – \$1026 - \$4,035 (28)

Low income – \$1,025 or less (2)

World Development Indicators 2012

Business model

Full-service (122)

Low-cost (52)

Regional (45)

Charter (13)

Airline websites

Airline size

Very large – more than 30 million passengers (19)

Large – 10 to 30 million passengers (45)

Medium – 3 to 10 million passengers (87)

Small – less than 3 million passengers (81)

ATW World Airline Report 2011

Ownership

Private (171)

Government or local (61)

Airline websites

Airline quality rating

5 stars (6)

4 stars (27)

3 stars (98)

2 stars (12)

1 star (0)

No rating (89)

Skytrax 2012

Internet penetration

High internet penetration – 75 % or more (92)

Medium internet penetration – 50 % to 74 % (49)

Low internet penetration – 49 % or less (91)

World Development Indicators 2012