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Table 4 Categories of content ranked by their appearance on FB pages of airlines
Rank | Content category | % airlines |
|---|---|---|
1. | Website link | 100.0 % |
2. | Updates – posts by airline | 96.2 % |
3. | Basic information about the airline | 89.2 % |
4. | Miscellaneous apps | 78.3 % |
5. | Fans’ comments | 75.2 % |
6. | Answers to fans’ posts | 68.2 % |
7. | Phone contact number | 49.7 % |
8. | Booking application | 34.4 % |
9. | Contests, sweepstakes | 33.1 % |
10. | Games | 12.7 % |
11. | Careers | 11.5 % |