Skip to main content

An Open Access Journal

Table 9 Second round Delphi panel on the quality label as a marketing tool

From: The necessity for a new quality standard for freight transport and logistics in Europe

Delphi Panel Added Statements on the quality label as a marketing tool

Agreement Level

Achieved Consensus?

They can be used as requirements when sourcing services

83.3 %

Yes

With an effective audit system in place, it can be proven as 'capable and in control'

79.2 %

Yes

Clients could ask to have quality label as mandatory, especially in high volume tenders

77.1 %

Yes

Marketing is a dominant aspect. But quality label can play an important role.

77.1 %

Yes

Quality labels and indicators (e.g. carbon footprints) can result in behavioural change

75.0 %

Yes

Quality labels have to be cared for/renewed - this is forcing the company to constantly monitor their processes

75.0 %

Yes

Useful indicator, but not the single determinant. All too often a certificate is relatively easy to obtain, while day to day operations are not fully reflected by what these certificates promise

72.9 %

Yes