Table 2 A comparative between freight apps and ET/LM

Pros/Emphasis

• Mobility of logistics platform

• Logistics socialization

• Integrated to meet the long tail demand

• Eliminate barriers to achieve information sharing

• Logistics facilities standardized

• Transport unit standardized

• Decreasing the stocks and the physical distribution costs

• Reduce investment in fixed assets

Cons/Aporia

• The cultivation of the number of users

• The change of shippers’ and providers’ behaviors

• Facticity of information

• Profit model

• Logistics function are out of control

• Giving up the exploitation of professional logistics

• The uncertainty of long-term relationship with customers