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Table 2 MaxDiff and LCA results
Rank | HB | Innovation | Segment 1: | Segment 2: | Segment 3: | Segment 4: | Segment 5: |
|---|---|---|---|---|---|---|---|
Size (percentage) | 12.5% | 17.8% | 16.3% | 20.8% | 32.6% | ||
1 | 8.08 | Real-time travel information at Public Transport stops | 7.02 | 8.04 | 7.07 | 6.32 | 9.10 |
2 | 6.79 | Integrated real-time GPS and other information for all transport modes | 7.08 | 6.54 | 8.58 | 2.10 | 6.94 |
3 | 6.67 | High efficiency bus system with exclusive lanes (Bus Rapid Transit-BRT) | 5.29 | 7.17 | 3.21 | 1.20 | 10.87 |
4 | 6.66 | Real-time travel information applications | 9.66 | 8.09 | 7.10 | 0.66 | 7.57 |
5 | 6.45 | Smart card for all mobility needs | 1.58 | 11.81 | 8.27 | 6.18 | 5.18 |
6 | 5.51 | Special pricing for commuters and loyal PT users | 8.43 | 3.72 | 3.00 | 6.23 | 6.20 |
7 | 5.35 | Assistance for special user groups (elderly, disabled, children, etc.) | 2.80 | 2.53 | 5.41 | 6.79 | 7.08 |
8 | 4.46 | Intercity stations served by express bus routes | 3.98 | 3.31 | 1.71 | 6.82 | 5.11 |
9 | 4.41 | One-stop-shop mobility platform | 0.79 | 5.92 | 7.99 | 5.59 | 3.48 |
10 | 4.39 | Payment by Card (e.g. credit card, smartcard) | 2.15 | 8.53 | 1.85 | 6.47 | 3.35 |
11 | 4.36 | Customized travel information for specific groups (e.g. tourists, disabled, etc.) | 3.26 | 1.74 | 4.95 | 7.02 | 4.85 |
12 | 4.18 | Co-ordination of PT with walking and cycling | 0.82 | 2.09 | 8.19 | 5.31 | 4.36 |
13 | 3.93 | Special discount for non-peak and/or leisure periods | 7.58 | 1.74 | 2.18 | 6.10 | 3.28 |
14 | 3.60 | Occupancy information for smooth passenger distribution | 3.00 | 2.12 | 4.89 | 2.73 | 2.89 |
15 | 3.56 | Arrival announcing speakers (vehicles, PT stops) | 1.07 | 1.75 | 1.15 | 7.28 | 5.29 |
16 | 3.49 | Distance based pricing | 5.75 | 2.15 | 1.64 | 5.83 | 2.94 |
17 | 3.28 | Integrating Public Transport with city events | 3.14 | 1.83 | 4.42 | 5.85 | 2.54 |
18 | 3.19 | Internet Payment (Web, app, QR code) | 6.22 | 7.39 | 2.66 | 0.80 | 1.52 |
19 | 3.13 | Customer service for users feedback | 3.08 | 2.06 | 3.75 | 6.32 | 1.93 |
20 | 2.84 | Free/Improved Wi-Fi | 7.29 | 3.93 | 2.60 | 0.51 | 1.61 |
21 | 1.52 | Crowdsourcing platform for mobility problems and ideas | 1.16 | 1.09 | 4.53 | 0.42 | 1.44 |
22 | 1.18 | Payment by Short Message Service (SMS) | 2.82 | 3.29 | 0.55 | 0.41 | 0.46 |
23 | 0.92 | Arts and culture | 0.70 | 0.30 | 1.73 | 1.37 | 0.33 |
24 | 0.75 | Free battery charging | 2.30 | 0.74 | 0.76 | 0.36 | 0.39 |
25 | 0.56 | Communication through social media | 1.30 | 0.73 | 0.67 | 0.49 | 0.51 |
26 | 0.48 | QR code timetables | 1.04 | 1.07 | 0.67 | 0.44 | 0.53 |
27 | 0.28 | Gamification: game-like challenging competitions for PT users | 0.68 | 0.31 | 0.47 | 0.40 | 0.23 |