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Table 1 List of tested variables before an activity

From: Examining gender differences of social media use for activity planning and travel choices

Variables Type Description
Reasons for social media use before an activity:
 • activity planning Categorical Yes/No
 • travel arrangements Categorical Yes/No
Influence of … on activity planning:
 • reviews and ratings Categorical Yes/No
 • photos/ videos Categorical Yes/No
 • proposed transport mode Categorical Yes/No
Influence of … on activity planning:
 • reviews and ratings Ordinal 1–5a
 • photos/ videos Ordinal 1–5a
 • proposed transport mode Ordinal 1–5a
Post type that would mostly affect users’ travel arrangement: Categorical Multiple Choice
 • a post by a famous person/ account that you follow
 • a sponsored post
 • a post by a designated account related to transport
 • other
  1. a1: never, 2: seldom, 3: sometimes, 4: often, 5: always