An Open Access Journal
From: Examining gender differences of social media use for activity planning and travel choices
Variables | Type | Description |
---|---|---|
Reasons for social media use before an activity: | ||
• activity planning | Categorical | Yes/No |
• travel arrangements | Categorical | Yes/No |
Influence of … on activity planning: | ||
• reviews and ratings | Categorical | Yes/No |
• photos/ videos | Categorical | Yes/No |
• proposed transport mode | Categorical | Yes/No |
Influence of … on activity planning: | ||
• reviews and ratings | Ordinal | 1–5a |
• photos/ videos | Ordinal | 1–5a |
• proposed transport mode | Ordinal | 1–5a |
Post type that would mostly affect users’ travel arrangement: | Categorical | Multiple Choice |
• a post by a famous person/ account that you follow | ||
• a sponsored post | ||
• a post by a designated account related to transport | ||
• other |