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Table 5 Summary of test results for comparisons between women and men regarding influence of social media on activity planning
From: Examining gender differences of social media use for activity planning and travel choices
Variables | Proportion of positive responses | p-value | Test parameters relation | ||
|---|---|---|---|---|---|
W | M | W vs M | |||
Influence of … on activity planning: | |||||
• reviews and ratings | χ(1) = 10.464 | 92.2% | 84.9% | < 0.05* | pW > pM |
• photos/ videos | χ(1) = 10.750 | 92.8% | 85.6% | < 0.05* | pW > pM |
• proposed transport mode | χ(1) = 12.234 | 85.5% | 75.7% | < 0.05* | pW > pM |