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Table 6 Influence of social media content on women’s and men’s decisions

From: Examining gender differences of social media use for activity planning and travel choices

Variables Groups Test parameters relation  
Women Men W vs. M
m mdn sd m mdn sd U p-value
 • reviews and ratings 3.21 3 1.217 2.94 3 1.440 rW > rM 51,934 0.047*
 • photos/ videos 3.47 4 1.253 3.00 3 1.453 rW > rM 45,831 0.000*
 • proposed transport mode 2.62 3 1.225 2.37 3 1.365 rW > rM 51,599 0.037*
  1. m: average rating, sd: standard deviation, mdn: median, r: rating median.
  2. *statistically significant (p-value < 0.05)