Skip to main content
European Transport Research Review

An Open Access Journal

Table 6 Influence of social media content on women’s and men’s decisions

From: Examining gender differences of social media use for activity planning and travel choices

Variables

Groups

Test parameters relation

 

Women

Men

W vs. M

m

mdn

sd

m

mdn

sd

U

p-value

 • reviews and ratings

3.21

3

1.217

2.94

3

1.440

rW > rM

51,934

0.047*

 • photos/ videos

3.47

4

1.253

3.00

3

1.453

rW > rM

45,831

0.000*

 • proposed transport mode

2.62

3

1.225

2.37

3

1.365

rW > rM

51,599

0.037*

  1. m: average rating, sd: standard deviation, mdn: median, r: rating median.
  2. *statistically significant (p-value < 0.05)
Back to article page