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Table 1 Semi-structured questions and prompts used in interview

From: Opportunities and barriers to multimodal cities: lessons learned from in-depth interviews about attitudes towards mobility as a service

Section

Priority area

Main question

Follow-up prompts

Foundation questions

Understanding of the MaaS concept

Could you describe in your own words what Mobility as a Service (MaaS) is?

• What are the main features of MaaS?

• How would it work in practice?

Primary questions

Evaluation criteria of MaaS plans

What was going through your mind when you were choosing between the presented MaaS plans?

• Most important factors you were looking for when considering the plans?

• Anything you were specifically looking for and why?

• Anything that specifically discouraged/deterred you from choosing certain plans and why?

• Specific modes?

• Additional features?

• Price vs mode tradeoff?

Secondary questions

Overall attitude towards MaaS

Overall, what was your impression of the MaaS concept in general?

• Would you be interested in signing up?

• What would make you more interested?

• Are there any barriers?

• Anyone you know who would be interested?