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Table 5 Proportion of airlines maintaining a FB page and providing selected categories of content
Categories (N = 175) | N | Likes* | Comments | Replies | Booking | |
|---|---|---|---|---|---|---|
Geographic region | ||||||
Africa | 12 | 29211 | 75.0 % | 55.6 % | 44.4 % | 22.2 % |
Asia and the Pacific | 47 | 267749 | 76.6 % | 69.4 % | 69.4 % | 25.0 % |
CIS | 16 | 5596 | 68.8 % | 54.5 % | 45.5 % | 36.4 % |
Europe | 54 | 210989 | 88.9 % | 79.2 % | 72.9 % | 45.8 % |
Latin America and the Carib. | 15 | 346270 | 100.0 % | 86.7 % | 73.3 % | 53.3 % |
Middle East | 16 | 230554 | 75.0 % | 75.0 % | 75.0 % | 41.7 % |
North America | 17 | 359958 | 94.1 % | 81.3 % | 75.0 % | 25.0 % |
Income group | ||||||
High income | 97 | 239784 | 88.7 % | 76.7 % | 72.1 % | 38.4 % |
Upper middle income | 50 | 243587 | 80.0 % | 75.0 % | 67.5 % | 37.5 % |
Lower middle income | 26 | 174723 | 76.9 % | 65.0 % | 60.0 % | 30.0 % |
Low income | 2 | 27008 | 50.0 % | 0.0 % | 0.0 % | 0.0 % |
Business model | ||||||
Full service | 111 | 244937 | 82.9 % | 70.7 % | 65.2 % | 43.5 % |
Low cost | 51 | 288153 | 88.2 % | 77.8 % | 71.1 % | 28.9 % |
Charter | 13 | 58635 | 76.9 % | 90.0 % | 90.0 % | 10.0 % |
Airline size | ||||||
Very large | 16 | 845546 | 100.0 % | 81.3 % | 68.8 % | 50.0 % |
Large | 38 | 325320 | 94.7 % | 75.0 % | 72.2 % | 33.3 % |
Medium | 65 | 146651 | 84.6 % | 74.5 % | 69.1 % | 34.5 % |
Small | 56 | 45016 | 71.4 % | 70.0 % | 65.0 % | 37.5 % |
Airline ownership | ||||||
Private | 125 | 272953 | 85.6 % | 75.7 % | 70.1 % | 36.4 % |
Government or local | 50 | 111134 | 80.0 % | 70.0 % | 65.0 % | 37.5 % |
Airline quality rating | ||||||
5 stars | 5 | 277902 | 100.0 % | 60.0 % | 60.0 % | 0.0 % |
4 stars | 23 | 399610 | 95.7 % | 72.7 % | 72.7 % | 36.4 % |
3 stars | 87 | 258544 | 88.5 % | 76.6 % | 72.7 % | 45.5 % |
2 stars | 11 | 43110 | 90.9 % | 90.0 % | 60.0 % | 20.0 % |
No rating | 49 | 122952 | 67.3 % | 66.7 % | 60.6 % | 27.3 % |
Internet penetration | ||||||
High internet penetration | 61 | 281122 | 90.2 % | 81.8 % | 74.5 % | 36.4 % |
Medium internet penetration | 43 | 182539 | 88.4 % | 76.3 % | 71.1 % | 39.5 % |
Low internet penetration | 71 | 208873 | 76.1 % | 64.8 % | 61.1 % | 35.2 % |