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Table 4 The details of the respondents’ comments comprising some of the most typical answers

From: The social perception of urban transport in the city of Madrid: the application of the Servicescape Model to the bus and underground services

Typified answers

Detail

Bus

The bus is better, the night bus

Metro (underground)

“Madrid Metro flies”, tunnel

Sustainable city

Less pollution, less traffic, less fuel consumption

Good quality service

Very frequent, good connection, speed, comfort, efficiency, useful and practical, usually punctual, effectiveness, quality, time-saving, arrives early, punctuality, excellence, clean, cheaper travel

Bad quality service

Crowded, burglars, chaos, very unpleasant smell, stress, crazy insane, delayed buses, full, useful technology, noisy, dirty, tardiness, people sweating, very slow, delays, crowded in the mornings, few seats, madness, heat, dizziness, discomfort, running to get it, stomach upset, agglomerations.

The service is worse than it was a few years ago

The wait has worsened, in decline

Mobility and Communication

Communication, mobility, proximity, accessibility, good circulation, distances, travel, connections, organisation

Economic aspects

Expensive, strikes, has risen a lot, poor value for money, too much publicity, budget cutbacks

Comparison with other cities

Good service with respect to other European cities

  1. (Source: Authors)