Skip to main content

Table 7 Summary of test results on preferable social media type about traveling possibilities

From: Examining gender differences of social media use for activity planning and travel choices

Variables   Proportion of positive responses p- value Test parameters relation
Categorical W M W vs M
Type of content that would mostly affect users’ travel arrangements: X(3) = 7.777    0.051  
 • a post by a famous person/ account that you follow   15.6% 6.5%   pW > pM
 • a sponsored post   7.0% 4.6%   pW < pM
 • a post by a designated account related to transport   40.4% 20.6%   pW > pM
 • other   2.6% 2.7%   pW < pM