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Table 7 Summary of test results on preferable social media type about traveling possibilities
From: Examining gender differences of social media use for activity planning and travel choices
Variables | Proportion of positive responses | p- value | Test parameters relation | ||
|---|---|---|---|---|---|
Categorical | W | M | W vs M | ||
Type of content that would mostly affect users’ travel arrangements: | X(3) = 7.777 | 0.051 | |||
• a post by a famous person/ account that you follow | 15.6% | 6.5% | pW > pM | ||
• a sponsored post | 7.0% | 4.6% | pW < pM | ||
• a post by a designated account related to transport | 40.4% | 20.6% | pW > pM | ||
• other | 2.6% | 2.7% | pW < pM | ||