Table 4 Reasons for disfavouring modes

Safety concerns

“I think I would be quite frightened cycling in London. I don’t trust drivers, buses.” F|45–54|ND|FT|C

“I would like the roads to be improved and be a bit more safe. You see so much in the TV people in the middle of the road getting knocked of their bikes because drivers aren’t paying attention. Especially as a driver, you can see it, it’s getting worse and worse - driving is atrocious. We were actually just having a conversation with my family the other day about how appalling London drivers are now. They could even take your life in a car, god knows with a bike or motorbike.” F|35–44|D|FT|NC

Uncertainties about service characteristics

“Maybe if it was something that was available in the area and it was a definite that I could always access it, then I would definitely consider getting rid of my car and using a car share if it had the things that I need - if I knew that there was always going to be a baby seat in the trunk or something that I could use and then if it was close.” F|35–44|D|FT|C

“But obviously, for a lot of families it would nice to have a plan where if you ordered a big enough cab with a child seat or one which you can put your buggy in. Or especially, I have a few friends with dogs and they find it difficult to get a cab because not all of the cabs would take a dog on. So that would be a nice feature that you could just tick that you would want a dog friendly car.” F|35–44|ND|PT|C

Lost trust in service

“I had a bad experience with it [car sharing]. The car wasn’t there - the previous people had overrun and I was desperate to use the car. And then I was told where it was and it was locked, so it was just very difficult. And then I lost confidence a bit.” F|45–54|D|FT|C

“Black cabs have created apps, but it depends on the quality of the app. And I’ve tried to use the black cab apps and there are never any available and they are not where they say they will be. So I like the technology and obviously Uber has nailed it and it is just so much.” F|45–54|D|FT|NC

Annoyance with administration

“I guess, like the bike share, that’s quite easy in itself that you can do on an app quite quickly but the car you tend to think that that will be a really long process.” M|25–34|D|FT|NC

“I have used everything before, I have used the Zipcars and I found it useful at the time, because I didn’t have a car, but I had to take my children to school or do a shop, but still something that worried me with all these things like Zipcar, you need an app and are a lot of hoops to jump through to be able to use it so it’s a bit intimidating, so I thought maybe this new plan may take away some of the admin and that would be a good thing. And then I would definitely use things more if I didn’t have to go through as many hoops and obstacles.” F|45–55|D|FT|C

Preference towards own bike or car

“It’s a good idea, but I prefer my own bike because it’s my own and if there is no base for those bikes I need to find somewhere else for them. For my own bike I can just lock it up anywhere so it’s easier.” M|18–24|ND|S|NC

“It’s comfort. I can get into my car straight outside of my house. I don’t need to work towards anyone else’s schedule, I am running to my own schedule. I have a lot to carry so something door to door is handy for me.” F|25–34|D|FT|C