Table 3 SWOT synthesis from the results

Prioritizes walking through dedicated buttons in MaaS UI. Has the knowledge and the capacity to adapt the platform behind MaaS (in-house MaaS development). Provides GPS guidance with precise instructions

Provides customization parameters based on types of pedestrians. Includes information on total walking times for all PT suggestions

Walking itineraries have a dedicated button to facilitate access. Various navigation aids for walking are provided to users at no extra charge. Suggests more than one route for the itinerary requested

Depurated interface and dedicated buttons prioritizing walking and cycling

Provides only basic features and customization options to enhance the walking travel experience

Access to information on walking itineraries is complex (too many steps to find it)

Prioritizes car itineraries in the menu bar of the UI. Directions might not very accurate at a local scale, especially with small streets or passages

Promotes the use of micromobilities in walking itineraries. Only allows for two types of custom routes for users, this risks not being enough for a larger diversity of users

Potential to promote the use of PT and access to PT services by  nudging mobility behavior through their extensive number of users (based on downloads). Increase personalization options

(Linked to incentives)

Potential to implement strategies enhancing sustainable objectives in mobility and health policies through MaaS for its role as regional PTA. Authority to set up guidelines to hierarchize walking and cycling to PTOs developing MaaS. (Linked to governance and sustainable value creation)

Potential to continue innovation on walking features and navigation aids, own budget. Nudge car users to more sustainable modes

(Linked to incentives and sustainable value creation)

Potential to continue  innovation on walking features and navigation aids, own budget.  Territorialized approach for the provision of information helps  capture more details on the characteristics of mobility and users at a specific  scale

(Linked to governance)

Potential to promote less sustainable modes by sending persuasive messages for non-active mobility services, for example with Dott, Lime, and Tier e-kick scooters and ridehailing. Opaque definition of customization criteria

Competition among MaaS solutions developed by PTOs and commercial MaaS operators. Opaque definition of customization criteria

Responding to economic interests and promoting alternative, less sustainable modes instead of walking

Still searching a BM allowing them to thrive. This could lead to promoting alternative, less sustainable modes instead of walking. Opaque definition of customization criteria