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Table 10 Attitudinal and personality characteristics of the ‘traveller profiles’
From: Assessing the intention to uptake MaaS: the case of Randstad
Cluster (CL) | CL1 | CL2 | CL3 | CL4 |
|---|---|---|---|---|
Traveller profile | Short-duration commuters | Active travellers | Traditional car-supporters | MaaS admirers |
Attitudinal and personality characteristics | N = 119 | N = 123 | N = 106 | N = 70 |
Attitudinal factors—M(SD)1 | ||||
Expectations of the services integrated by MaaS | 3.17 (0.773) | 2.94 (0.759) | 2.89 (0.743) | 4.37 (0.527) |
Tech-savviness | 3.73 (0.835) | 3.45 (1.009) | 3.11 (0.987) | 4.40 (0.666) |
Privacy issues | 2.90 (0.874) | 2.89 (0.826) | 2.65 (0.920) | 4.28 (0.593) |
Need for reliability | 3.76 (0.488) | 3.77 (0.607) | 3.71 (0.677) | 4.14 (0.563) |
Control concerns | 3.29 (0.682) | 3.18 (0.804) | 2.95 (0.806) | 4.31 (0.550) |
Green values | 2.88 (0.772) | 2.96 (0.757) | 2.73 (0.780) | 4.18 (0.673) |
Personality traits: OCEAN—M(SD)1 | ||||
Openness to experience | 3.48 (0.352) | 3.31 (0.422) | 2.54 (0.373) | 3.75 (0.632) |
Conscientiousness | 2.76 (0.475) | 3.34 (0.508) | 2.81 (0.422) | 3.69 (0.686) |
Extraversion | 3.32 (0.363) | 2.94 (0.361) | 2.94 (0.482) | 3.97 (0.565) |
Agreeableness | 3.37 (0.481) | 3.32 (0.368) | 3.14 (0.367) | 3.91 (0.546) |
Neuroticism | 2.73 (0.366) | 3.33 (0.424) | 2.86 (0.450) | 3.78 (0.531) |