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Table 11 Areas of action to facilitate less car-dependent habits through MaaS
From: Assessing the intention to uptake MaaS: the case of Randstad
Area of action | Objective | Cluster | |||
|---|---|---|---|---|---|
1 | 2 | 3 | 4 | ||
Implementation of free MaaS trials | Understand individuals’ perspective (preferences, expectations, etc.) | √ | √ | √ | √ |
Definition of marketing and promotion campaigns | Highlight the potential of MaaS to facilitate a predictable and seamless travel experience through the provision of real-time information | √ | |||
Reinforce the predisposition of travellers to combine different public transport services, as well as these with active options | √ | ||||
Encourage the access to ‘new mobilities’ as complementary options | √ | √ | |||
Design of travel-planning applications | Provide individuals with an intuitive and user-friendly interface | √ | √ | ||
Ensure robust data protection and privacy | √ | ||||
Pricing schemes | Integrate incentives and bonuses into MaaS “bundles” to reward sustainable behaviours | √ | √ | ||