- Original Paper
- Open Access
Assessing the market potential of electric bicycles and ICT for low carbon school travel: a case study in the Smart City of ÁGUEDA
© The Author(s) 2018
Received: 6 January 2017
Accepted: 4 December 2017
Published: 20 January 2018
Electric bikes (e-bikes) may help in transport decarbonisation in European cities. To fully assess the market potential of e-bikes, further research is needed to understand users' preferences and the range of factors that can contribute to people to shift from car use to low carbon vehicles such as e-bikes.
This paper is built on the Be4Schools R&D project implemented in the smart city of Águeda in Portugal. It comprised the former study in the country that examined the willingness of students (aged 15-21 years) to use e-bikes for daily trips to school and that gathered their preferences towards specific ICT related attributes.
The methodology comprised a mobility survey and a stated-choice experiment (SC). The SC experiment gathered 2232 observations for modelling which were able to provide the relevant attribute informa'on trade-off between car travel, route and e-bike features (with or without specific ICT equipment).
An extensive econometric analysis using was performed to assess the nature and extent of students' heterogeneity of preferences which also considered gender issues. The study aimed to contribute to the regional economic cluster on powered two-wheels' industry & innovation.
The absence of cycling infrastructures (segregated from main road) and the absence of cycle lanes in the road infrastructure were ranked as the first, second and third most important barriers, by 25.4% and 24.8% of the students, respectively.
The importance of a dedicated cycling route to school (segregated from main traffic) revealed to be critical as the odds of choosing an e-bike was found to be 6.5 times higher in comparison with the “no cycling infrastructure” option, ceteris paribus. This finding is aligned with the fact that cyclists would need to be exposed to high levels of motorized traffic in main roads and to increased perceived risks.
The market potential of e-bikes is likely to be higher if ICT features can be added to e-bikes as the odds of choosing an e-bike when it comes with the preferred ICT devices is 1.7 times higher than the opposed situation (e-bike without additional ICT devices).
Research results are interesting for mobility policies and industry as the possible integration of ICT equipment in e-bikes may speed up the market uptake of this technology in smart cities. On the other hand, cycling infrastructures seem to be critical elements for increasing the demand for both conventional and e-bikes in the smart city of Águeda.
The European Commission Transport White Paper  envisages that by 2050 only electric vehicles would circulate in cities, being the use of conventionally-fuelled vehicles halved by 2030. Greenhouse gas emissions (GHG) from transport are expected to be reduced by 20% and 70%, respectively until 2030 and 2050 (with respect to 2008 levels). The mentioned ambition and goals will imply technological changes and updates in city infrastructures. Behrendt  makes a strong case for the “smart velomobility” concept where cycling has an important role to play as a sustainable, active and networked mode in the context of Smart Cities and the Internet of Things. Electric bikes (e-bikes) may contribute to transport decarbonisation but its full market potential remains to be clarified. Further research is needed to understand individuals’ preferences and the nature of factors influencing effective changes from car use in cities to low carbon vehicles such as e-bikes.
Previous research  found that strategies for promoting e-bike should differentiate between trip purpose and target groups (age segments). Overall, e-bikes are considered as a promising technology to reduce the external costs of transport, including traffic noise and air pollution effects . As noted by Jones et al. , e-bikes could also help to increase accessibility for people who are unable or not willing to use conventional bicycles (e.g. elderly cyclists and people with physical limitations). In other cities, youngsters can represent a market segment for the early adopters of this technology and where behavioural changes can easily be promoted.
The research reported in this paper is built on the Be4Schools R&D project implemented in the Portuguese city of Águeda which received in 2015 the smart city award. It benefited from the EU funded project SOLUTIONS – Sharing Opportunities for Low Carbon Urban Transportation that focuses on innovative sustainable urban mobility solutions in Europe and other regions in the world, namely in Asia, Latin America and the Mediterranean. The study reported in this paper examined the willingness of secondary school students to use e-bikes (age group 15–21 years) and their perceived cycling barriers, including the impact of non-existing cycling infrastructures in daily trips from home to/from school. The study included the participation of the city of Águeda, public schools in the municipally, secondary school students and their respective parents. The methodology comprised a mobility survey and a stated-choice experiment. The first part of the survey was designated as “Simplifying Cycling Mobility” and it aimed to understand students’ travel patterns to school regarding mode choice, previous cycling experience, perceptions of barriers for not cycling and students’ preferences for the future inclusion of ICT related attributes in e-bikes. Part two of the survey was designated as “Assessing students and their parents’ preferences” which aimed to understand the preferred business models for the e-bike use, bicycle design attributes, including the most valued ones to be included in e-bikes and the preferred ICT equipments to be installed, thus accounting for household budget constraints. Part three comprised a stated-choice experiment that gathered 2232 observations around the relevant attributes’ trade-off information between car travel and e-bike (with or without specific ICT equipment). An extensive econometric analysis was performed to assess the nature and extent of students’ heterogeneity of preferences, also considering gender issues.
The reminder of this paper is organized as follows. Section 2 reviews the main determinants for cycling with conventional and electric bicycles within the context of home to/from school trips. Section 3 describes in detail the study including its design, exploratory data analysis and a multivariable logistic regression model. The significance level α = 0.05 was considered throughout the analysis. Statistical analyses were performed using the software IBM SPSS Statistics 21 and the R: A language and environment for statistical computing , for the multivariable logistic regression model. Finally, section 4 concludes and outlines the main implications for policy and practice.
2 Determinants for influencing choice of conventional and electric bicycles for school trips
Gössling and Choi  found that societal costs of driving a car are around six times higher than those of riding a bicycle. Overall, active travel modes such as cycling can be associated to significant health benefits if bicycle use is part of daily routines . Although the majority of children and youth worldwide do not meet current physical activities (PA) guidelines of 60 min of daily moderate-to-vigorous PA, cycling to school is still uncommon in North America  as well as in other European countries such as Portugal. As outlined by Larouche et al., an unfavourable social norm for cycling and the poor maintenance of (low quality) cycling infrastructure may also explain the scarcity of cycling in the fall and winter in the majority of North American cities. Campbel et al.  noted that Canada have higher cycling rates than the United States due to the existence of better infrastructure which is confirmed in other research by Pucher and Buehler . Regarding cycling using e-bikes, Fyhri and Fearnley  noted that more research is required to assess the potential of this vehicle as a means to reduce motorized travel.
Sustainable urban mobility policies shall promote bicycle use and modal shifts to decrease car traffic in smart cities. As earlier noted by Jones et al. , e-bikes could replace short and medium distance car journeys and help to promote more sustainable mobility patterns. This societal change requires knowledge on the factors that influence cycling behaviour and cross-modal shifts to allow the uptake of low carbon transport modes, including electric two-wheelers for utilitarian and commuting purposes. However, research on e-bike demand studies is still limited when compared to the one related to cycling using conventional bicycles. We found a small number of studies with indicators on possible determinants for the use of conventional bicycles and/or can act as behavioural factors to promote shifts to e-bike in market context of school travel.
Heinen et al.  provide an extensive literature review of studies on the determinants for commuting by bicycle for utilitarian purposes. Their review also showed evidence that individuals decide sometimes whether or not to commute by bicycle by comparing cycling with other transport modes available trading-off attributes such as costs, travel time and safety. Findings seem to point out the importance of a more comprehensive (multimodal) approach to cycling policies, able to address psychological factors (e.g. acting on individual’s attitudes) and social opinions. The study developed by Emond and Handy  found that characteristics of the individual (e.g. gender, confidence), its social-environment (e.g. parents encouragement) and physical environment play a role when choosing to cycle to high school in Davis, California. This seems to point out that the mere existence of good cycling infrastructure is not sufficient to engage individuals in cycling. Overall, the social and behavioural impacts of emerging technological changes will also play a key role in planning mobility in smart cities.
Stewart et al.  reviewed qualitative and cross-sectional studies on active travel to school and identified eight common factors that influence cycling (and walking) to school in North America: distance to school, parental fear of traffic and crime, family schedule constraints and values (e.g. attitudes toward general physical activity), neighbourhood and family resources and culture, weather, and school characteristics. The review showed that features of the built environment such as lack of bicycle supporting facilities (including bicycle paths/infrastructures) and insufficient street network connectivity (along with other barriers in the route) were associated in some cases with lower cycling to school. Regarding distance to school among college students, Wuerzer and Mason  found that several socioeconomic characteristics (e.g. gender, age) and additional factors (e.g. car ownership) can mediate the impact of distance that one is likely to cycle. Nevertheless, the same authors also found a span of distance (between 3 to 4 miles) that one is willing to cycle that is not associated to car ownership.
In China several key forces were responsible for a significant market growth of electric two-wheelers vehicles (e-bikes and low-speed scooters) such as the rapid urbanization and air quality and traffic related problems. These externalities motivated a strong regulatory support for these vehicles, along with the deterioration of the bus transportation services and improvements in battery technology [17, 18]. In Europe, e-bikes are increasingly seen as a promising vehicle to replace car trips, especially in hilly cities such as the city of Águeda in Portugal and in those suffering from traffic congestion, excessive noise and air pollution. When compared to conventional bicycles these can enable a longer distance with less effort and reduced travel time. Life-cycle analysis demonstrates that riding e-bikes is also more environmentally friendly that driving cars [19, 20]. On the other hand, electric vehicles are overall seen as a promising technology to decrease several road transport externalities , including the external costs of congestion, air pollution, traffic noise and climate change related effects assuming electric two-wheelers can penetrate the market at a large scale .
Popovich et al.  explored the experiences of 27 early adopters of e-bikes in the greater Sacramento, California. In their study, participants valued mostly the functional attributes of e-bikes (speed, acceleration and less physical effort needs) in comparison to conventional bikes and these were used in commuting trips up to 20 miles each way. Security (risk of theft), safety aspects (due to higher speed and interaction with road traffic), bike weight and range anxiety were mentioned as key barriers. Regarding e-bike safety features, existing naturalistic studies on cycling provide mixed evidence and sometimes give contradictory findings on the real effects . As such, one cannot conclude that e-bike users are more likely to be involved in crashes than conventional bike users. In the USA, Langford et al.  used a naturalistic study to compare safety behaviour of e-bike users and conventional bicycle riders and found no differences (with the exception of travel speed) between them. One online survey in North America by MacArthur et al.  found that e-bike users owing a bike feel safer than if they were riding a conventional bike. As noted by Haustein and Moller , several factors can explain the risk differences of riding an e-bike in each country context such as the presence of cycling infrastructures, cycling norms and behaviour and existing regulations.
Astegiano et al.  found that in the city of Ghent in Belgium, e-bikes are highly used for commuting trips and the car is preferred for occasional trips that occur at most once per week. Moreover, the same study found that the problems related to conventional bicycles and e-bikes were similar and related to pavement conditions and road markings. Fyhri and Fearnley  study used a sample of 66 randomly selected participants (test users) and found that e-bikers increased the amount of their cycling (number of trips and distance travelled), in comparison to the control group, for both commuting and leisure trips. E-bike impacts in terms of number of trips (increase) were higher for females in comparison to male cyclists.
Campbel et al. , using a stated preference survey, examined the factors that influence the choice of conventional and electric bikes (public shared schemes) by adult consumers as a means to replace car use in Beijing, China. It shall be noted that in this city most non-motorway roads have a cycling lane. The study found that bike sharing schemes would promote mostly a shift from walking, individual (private) use of bicycle and e-biking and buses instead of replacing car trips. E-bike sharing were found to be more attractive to workers commuting outside of their neighbourhood and an option in over-subscribed bus routes with lower levels of service. Regarding the factors that influence choice, Campbel et al.  found that bicycle share and e-bike share are driven by distinct sets of factors: the former is more sensitive to effort and comfort related variables whereas the latter is more sensitive to contextual user heterogeneities (e.g. age, gender, education, income).
3 Case study
3.1 Study design and sample
Simplifying mobility for using two wheelers, where the main objective was to gather information of the experienced/perceived barriers for cycling using either conventional bicycles and e-bikes;
Assessing students’ preferences, where the main purpose was to collect opinions towards bike use, most preferred business models and e-bike attributes;
Stated-choice experiment, where students were asked to trade-off options in terms of bicycle/route attributes (e.g. with ICT features or not, percentage of route coverage with adequate cycling infrastructures) in comparison to the same trip to or from school using car (status quo).
Overall, the study aimed to explore the use of e-bikes by school students to replace car in trips to school. The city of Águeda along with the two secondary schools designated as “Adolfo Portela” and “Marques Castilho” were engaged in the project. Considering the last national population census  the total population of the municipality of Águeda is 47,729 inhabitants (49% males and 52% females). This represents around 13% of the population of the region of Aveiro located in the Centre of Portugal. The municipality of Águeda has a population density of 142.4 inhabitants/km2. For the same year, the total population of students (pre-school, basic level 1, 2 and 3 and secondary schools) was 8892 students. The population of students in secondary schools (2014 data, PORDATA) is 1634 students. Considering the last mobility survey in the region of Aveiro conducted in 2011/2012 the average travel distance from home to school was 5.3 km or 3.3 miles (and the corresponding average distance for the return journey from school to home was 6.8 km or 4.2 miles).
In our research, the sample size comprised 248 students from two secondary schools in the city of Águeda. 43.5% were males and 51.2% were females whereas 5.3% did not answer this question. The stated-choice experiment collected 2232 observations about mode choice preferences (car or e-bike). The above sample was statistically representative of the student population at a 95% confidence level (margin of error of 2%).
The students belonged to the secondary course levels 10th and 11th and were in the age segment 15–21 years (distributed as: 17.3% 15 years old; 36.3% were 16 years old; 24.6%, 17 years old; 8.9% 18 years old; 4.4% were 19 years old; 1,6% 20 or 21 years old and 6.9% did not answer). Regarding household composition, 44% of these students integrate households with four members and 19% of more than 5 members. 6.0% said to live alone or with one member of the family and 24.2% live with both parents. In the last National Population Census in 2011 , the average household size for the municipality of Águeda was 2.7, slightly higher than the national average which is 2.6.
3.2 Perceived barriers for not cycling to school
Figure 2 shows that the risk of accidents with other vehicles and the presence of hilly streets were perceived as the most important barriers for not cycling to school by 29% and 25.8% of the students, respectively. The absence of cycling infrastructures (segregated from main road) was ranked as the most important factor by 13.3% of the students. Also, the absence of cycle lanes (in a common road infrastructure) was ranked by 12.9% as the most important perceived barrier.
If the main perceived barriers are solved, 73.3% of the students said they would be willing to cycle to school. 50% of students would still prefer to use conventional bicycles and 23.3% would choose e-bikes (17% of these prefer to rent one and the rest would purchase an e-bike).
Perceived barriers of students with e-bike experience
Level of importance→Barrier
Second most important
Third most important
% of students
Motorized road traffic (light duty)
Accident risk (with other vehicles in the road)
Accident risk (with pedestrians)
3.3 E-bike attributes
Students (and their respective parents) were asked to rank the attributes of the electric bikes they considered as first, second, third, etc. most important. Here we aimed to assess ICT related attributes such as bicycle connectivity between users (bicycle to bicycle connectivity or B2B) and additional equipment as valuable attributes to be included in e-bikes.
Regarding ICT related attributes and additional equipment, bicycle sensors to prevent road accidents with other vehicles and devices for personal security were considered as the most important attributes by respectively 23% and 21.4% of the respondents (if we consider the top three attributes these two features have a weight of 40.7% and 38.8% respectively). Bicycle connectivity with other bike users (B2B) was considered the most important attribute by 13.3% and it had a weight of 26.6% when considering the top three attribute features. Features related to devices to increase night time visibility and body protection devices were ranked as the most important e-bike attributes by 20.6% and 17.3%. Regarding adding new equipment and ICT connection to conventional bicycles and e-bikes, 51% of the students said they would like to see these new features added.
When asked about their preferred bike business model (conventional versus e-bike), 50% of the respondents said they would prefer to use a conventional bicycle. 31% of the respondents would prefer to ride an e-bike whereas 17% will prefer the renting model and the other 14% would prefer to purchase one e-bike. It is interesting to note that 19% of the respondents said they wouldn’t choose neither the conventional nor the e-bike and would stay with their current mode choice. Students were also asked about their preferred bicycle model. The mountain model was the most voted (52%) whereas 26% prefers the utilitarian model (bicycle with basket) and 21% said to prefer a personalized model design. The remaining students (1%) would prefer a folded e-bike. Students’ preferences for the mountain bicycle model are somehow expected due to the existing mountain biking market in the region for sport purposes. Also, considering the European bicycle market, mountain bikes are the most important range with a market share of 28.5% .
Before the SP experiment, the respondents that had confirmed to be willing to cycle if ICT devices are added to the bicycle, were asked to choose their preferred ICT devices (more than one option could be chosen). Amongst the additional equipment available for the e-bikes, the most voted one consisted of an ICT connection between different bicycles (which included an integrated GPS system enabling the calculation of the shortest route), having obtained 64% of the votes. The second most popular choice of equipment was a device that counts the calories spent during the ride (53%). It was then followed by the option of considering several equipments together, that is, an option that includes an ICT system, a calories counter, a Bluetooth device and a cooperative bicycle system (50% of the votes). We have tested if there were differences in the preferences between students of the two schools as the school Marques Castilho is considered as more related to technological courses. None of the several mentioned options of equipment seemed to have differed between the students of the two schools (non-parametric Mann-Whitney tests, p = 0.074 for ICT device, p = 0.125 for the calories measurement, p = 0.697 for the Bluetooth device, p = 0.463 for the bicycle cooperative and p = 0.345 for the total of the four devices combined).
3.4 Stated-choice experiment
Cost of e-bike levels: same rental cost as the school travel monthly pass (reference cost level), 25% higher, 50% higher;
Route coverage by cycling infrastructures: None (reference level or status quo); 50% of the route home to/from school is covered; 100% of the route home to/from school is covered;
Presence of ICT equipment for e-bike connectivity, GPS, etc. (most preferred devices): Yes; No (reference category);
Travel time: increase of 10 min from the current situation (reference level); increase of 20 min; increase of 30 min.
During the experiment, respondents were asked if they would choose an e-bike to travel in each situation (scenario) or prefer the car choice option. During the modelling work several covariates were explored to estimate logistic regression models. As such, the model included variables such as parents’ socio-economic group (high; medium (reference category) and low) and school type (Adolfo Portela School (reference category) and Marques Castilho School/technological related school). The students’ gender was introduced in the model in order to gain some understanding of how it might influence the outcome variable. It was found that there were no statistical significant gender differences when the choice between an electric bicycle or the car of her/his parent was concerned (OR = 0.994, with 95% CI (0.706, 1.403), p = 0.973). Therefore, it was decided not to account for the gender on the subsequent models considered.
The odds of choosing an e-bike are two times higher for students who have had at least 10 years of conventional bicycle experience (for leisure purposes) compared with students who have had less than 10 years as previous experience.
Regarding the ICT features, the odds of choosing an e-bike are 1.7 times higher if it comes with an ICT component as opposed to having no such component, however, this statement is not statistically significant (p = 0.097). This finding is particularly important for the bicycle industry in the region of Águeda.
The odds of choosing an e-bike were 2.3 and 6.5 times higher if the length of the route has an overall coverage of 50% or 100%, respectively, as compared with no coverage for its total length.
The odds of choosing an e-bike were 2.7 times higher for students whose parents belonged to a high socio-economic group compared with students whose parents belonged to a medium socio-economic group. Nevertheless, these odds decrease by 20% when the students belong to a low socio-economic family compared with a medium socio-economic one.
Covariates, coefficient estimates, OR, 95% CI and p-values of the multiple logistic regression model
Length of cycling infrastructure (50%)
Length of cycling infrastructure (100%)
ICT equipment (yes)
Cycling travel time (20 min higher)
Cycling travel time (30 min higher)
School (Marques Castilho)
Previous e-bike experience (>10 years)
Socio-economic group (high)
Socio-economic group (low)
Each of the above statements is valid when the adjustments for all of the remaining variables in the model were considered.
The area under the ROC curve provides a measure of the model’s ability to discriminate between those students who choose the e-bike option versus those who choose using their parents’ car. As Fig. 5 shows, the area under the ROC curve is 0.802 which according to Hosmer et al.  indicates an “excellent discrimination”. Figure 5 also shows the optimal cutpoint for classification (0.163) and its corresponding sensitivity, specificity, positive and negative predictive values.
The research reported in this paper represents the former study in the country that examined the willingness of secondary school students to use e-bikes in their daily travel to school and, additionally, that assessed the role of additional ICT related devices (B2B connectivity, sensors to detect presence of vehicles in the proximity, etc.) to increase the likelihood of choosing the e-bike and contribute to low carbon transport. In the context of the city of Águeda, 46.8% of students travel to school as a car passenger and although 27.8% uses the school bus no one uses conventional bicycles in commuting to school. This mobility pattern where cycling to school is almost inexistent also reflects the situation at the country level. The study contributed to understand which barriers are perceived by students as the most important ones for them not to cycle to school and to assess the specific role of cycling infrastructures. It was found that the risk of accidents with other vehicles and the presence of hilly streets were the most important perceived barriers for not cycling to school. The absence of cycling infrastructures (segregated from main road) and the absence of cycle lanes in the road infrastructure were ranked as the first, second and third most important barriers, by 25.4% and 24.8% of the students, respectively.
The stated-choice experiment considered 2232 observations for estimating multiple logistic regression models. The importance of a dedicated cycling route to school (segregated from main traffic) revealed to be critical as the odds of choosing an e-bike was found to be 6.5 times higher in comparison with the “no cycling infrastructure” option, ceteris paribus. This finding is aligned with the fact that cyclists would need to be exposed to high levels of motorized traffic in main roads and to increased perceived risks. Therefore, implementing cycling infrastructures to school will definitely facilitate the use of e-bikes in this context. Also, the market potential of e-bikes is likely to be higher if ICT features can be added to e-bikes as the odds of choosing an e-bike when it comes with the preferred ICT devices is 1.7 times higher than the opposed situation (e-bike without additional ICT devices). This finding is important for the industry in the region wanting to increase the uptake of these new technologies and e-bikes as a means to contribute to transport decarbonisation goals.
Overall, a significant market innovation potential for cycling remains to be explored in the context of school travel in the country that requires solving a set of barriers of varying complexity to address user needs.
The authors express their thanks to the City of Águeda for all the support during the fieldwork.
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