Articles are widely promoted through email updates, table of contents, email alerts, postings on the SpringerOpen homepage, and press releases to the general and scientific press - all resulting in increasing levels of accesses for each article. SpringerOpen journals are also promoted at many major scientific conferences to bring your work to the attention of professionals in your field. You can also promote your article via your own email lists, online links, listservs, distribution at conferences and any other innovative techniques you wish to adopt.
